Discount Grocery & Private Label Services.
Everything a food or beverage manufacturer needs to win, launch and grow private label programs with discount and value retailers.
Private Label Program Development
We help you design a private label offer that fits each retailer's assortment, price point and quality expectations.
- Retailer and category fit
- National-brand-equivalent benchmarking
- Exclusive brand and line-extension strategy
Tender & Bid Management
Discount grocery business is awarded on tenders. We prepare submissions that answer exactly what the buyer is scoring.
- Bid and RFP preparation
- Spec and compliance review
- Submission and follow-up strategy
Cost Modeling & Pricing Architecture
The buyer already knows the market. We make sure your costing is complete, competitive and defensible.
- Should-cost and cost breakdowns
- Price-point strategy for value retail
- Cost-increase and tariff justification
Line Reviews & Negotiation
We prepare you for line reviews and negotiations with a clear view of how the buyer will evaluate your program.
- Line review preparation
- Contract and program terms
- Ongoing buyer communication
Long-Term Partnership & Program Growth
We stay engaged week in and week out — managing the buyer relationship, protecting your position and finding the next opportunity — so your program keeps growing year after year.
- Ongoing buyer relationship management
- Margin, performance and program management
- New item, category and retailer opportunities
Questions we hear often.
Which retailers do you work with?
Our core focus is discount grocery (ALDI and Lidl) and dollar and value (Dollar General, Dollar Tree and Family Dollar), along with Trader Joe's and H-E-B. We also maintain buyer relationships across a range of other national and regional grocery retailers — tell us your target accounts and we'll tell you where we can help.
Who do you work with?
We work exclusively with food and beverage manufacturers and co-packers — branded and private label, emerging and established.
What categories do you cover?
We work across food and beverage — if it's sold in the grocery aisle, we can help you win with it. We mostly work with North American suppliers, and we generally don't work in produce or nonfood.
Do you work with branded manufacturers?
Yes. We help brands evaluate private label and exclusive programs alongside their branded business.
How do engagements work?
We act as an extension of your sales team, focused on driving new business and growing existing programs. Most partnerships combine a modest monthly retainer with success-based commissions, so our compensation is tied directly to the business we help you win. Defined projects — such as a specific tender or a program audit — can also be scoped separately.
Ready to Win in Discount Grocery?
Tell us what you make and who you want to sell to. We'll tell you, honestly, where you fit.