Discount Grocery & Private Label Specialists.
Founded by buyers, PLAID Grocery is a specialist consultancy and brokerage for food and beverage manufacturers. We do one thing: help suppliers win and grow private label business with discount grocery and value retailers.
Specialists, not generalists.
Discount grocery and value retailers are the fastest-growing channel in U.S. grocery, and private label is how they win. It's a channel with its own rules — specifications instead of brand stories, cost transparency instead of trade spend.
PLAID exists to help food and beverage manufacturers understand those rules, play by them and win. We stay narrow on purpose: very specific expertise, applied to a very specific channel.
Both sides of the desk.
Buyer-Side Perspective
We understand how discount buyers evaluate bids, benchmark quality and decide who stays on the shelf.
Manufacturer-Side Execution
We know what it takes on the supplier side to deliver the spec, the cost and the service level these retailers demand.
Discount-Model Focus
Limited assortment, everyday low price, shelf-ready logistics — we build your program around how discount retail actually works.
Navigating the Nuance
Mixed cases, third-party warehouses, logistics, global buying offices, LTOs, seasonal SKUs — it's tricky over here. We guide you through the nuance and keep your program moving forward.
From first tender to long-term program.
Assess
Your products, costs and capabilities, measured against each retailer's model.
Align
Specs, packaging and pricing shaped to exactly what the buyer expects.
Win
Tenders, line reviews and negotiations, prepared with a buyer-side perspective.
Grow
Expand the program across categories, regions and retailers.
Ready to Win in Discount Grocery?
Tell us what you make and who you want to sell to. We'll tell you, honestly, where you fit.