Discount Grocery
& Private Label
Expertise.
Founded by buyers, PLAID Grocery helps food and beverage manufacturers win, launch and grow private label business with America's fastest-growing discount grocery and value retailers.
Both sides of the desk.
Buyer-Side Perspective
We understand how discount buyers evaluate bids, benchmark quality and decide who stays on the shelf.
Manufacturer-Side Execution
We know what it takes on the supplier side to deliver the spec, the cost and the service level these retailers demand.
Discount-Model Focus
Limited assortment, everyday low price, shelf-ready logistics — we build your program around how discount retail actually works.
Navigating the Nuance
Mixed cases, third-party warehouses, logistics, global buying offices, LTOs, seasonal SKUs — it's tricky over here. We guide you through the nuance and keep your program moving forward.
Discount Grocery Expertise
ALDI, Lidl and the dollar channel run on limited assortments, tight specifications and tender-based awards. We help food and beverage manufacturers compete — and win — on their terms.
- Tender and bid strategy
- Cost and price architecture for value retail
- Shelf-ready, low-cost execution
Private Label Expertise
Retailer brands are the engine of discount grocery. We help manufacturers build private label programs that match national-brand quality at a discount price — and keep the business year after year.
- Private label program development
- National-brand-equivalent benchmarking
- Line reviews and long-term program growth
From first tender to long-term program.
Assess
Your products, costs and capabilities, measured against each retailer's model.
Align
Specs, packaging and pricing shaped to exactly what the buyer expects.
Win
Tenders, line reviews and negotiations, prepared with a buyer-side perspective.
Grow
Expand the program across categories, regions and retailers.
Manufacturers at every stage.
New to Discount Grocery
Ready to earn your first private label award? We take you from spec sheet to shelf.
Incumbent Suppliers
Protect and expand the business you already have across categories and regions.
Branded Manufacturers
Add private label or exclusive brands without cannibalizing the brand you've built.
Co-Packers with Capacity
Turn open line time into long-term private label volume.
Ready to Win in Discount Grocery?
Tell us what you make and who you want to sell to. We'll tell you, honestly, where you fit.